Connection through Gifting
CHALLENGE
Owner and CEO Laura Jennings is an industry visionary, responsible for category-leading growth and for pioneering innovations and offerings that have brought unparalleled levels of personalization to the online gifting experience. Action Mary was tasked with differentiating Knack’s uniquely personalized offering and elevating their leadership profile from competitors rapidly invading the category.
Action
Action Mary worked with Knack to retool the company’s vision, mission, and values, and launched an aggressive year-long earned media effort to build category leadership perception for the company and its CEO among business audiences, and to expand awareness and encourage brand preference in the marketplace.
IMpact
Action Mary secured more than three billion unique media impressions, conveying leadership and innovation messaging in high profile publications including Forbes, USA Today, Business Insider, Seattle Business, Cosmopolitan and hundreds more. The awareness boost helped propel Knack to exceed growth targets and capture the attention of influential business and financial partners.