She Drives
Challenge
Kinona started as a small company with big ambitions: to encourage more women and girls to play golf by offering clothing that performs as great as it looks. The goal? Elevate awareness of the brand and its superior features and benefits to drive sales among women golfers.
ACTion
Action Mary worked with Kinona to position the company as an advocate for female equality on the golf course, offering a contemporary alternative to traditional polo shirts and skirts that allows women to confidently express personality with fun and flair. A targeted media relations effort attracted enthusiastic attention to the brand with coverage in golf and lifestyle publications across the country, with special emphasis on golfing communities.
Impact
To date, Action Mary has elevated the profile of the brand, its golf equality mission and its founders with national golf-oriented placements including GolfWeek, Golf, and The Golf Channel, and driven national exposure in USA Today, MSN, Seattle Business Magazine, Travel Pulse, eMercedesBenz.com, New York Lifestyle Magazine and more, helping vault company sales more than 60% in one year.
