ChAllenge

Tidal Vision pioneered a new process that turns waste from the commercial fishing industry into environmentally friendly chitosan products used to replace harsh chemicals used in water treatment, anti-microbial, flame-retardant fabric treatment, agricultural crop production and more. As the company expanded, it turned to Action Mary for sales support to help educate business audiences about the sustainability and cost benefits of its products, and to increase awareness among important industry audiences.

Action

Action Mary translated complex product information into digestible messaging for industry, business, and consumer audiences. Messaging focused on Tidal Vision’s cost, product performance, and sustainability advantages. We mounted a strategic media relations campaign that leveraged global interest in innovative climate change solutions, netting unprecedented national news coverage that spotlighted the company and its senior leadership and showcased them as visionaries for a healthier planet.

Impact

Action Mary has secured dozens of news articles and millions of unique impressions for Tidal Vision and its products in strategic publications including GeekWire, Seattle Business Magazine, Business of Home, Alaska Journal of Commerce, and Textile World. Articles drove traffic to Tidal Vision’s website, resulting in numerous qualified product inquiries and sales leads.