MAKE YOUR MARK
overview
How do you introduce a new brand identity in a way that engages a global community? It’s a big, bold challenge that tapped our creativity and fearlessness. Our new logo for the Campaign for Female Education (CAMFED) gave the organization a new visual identity–and inspired the entire organization. The “Make Your Mark” campaign had three goals: to officially announce CAMFED’s 25th anniversary celebration, to encourage women in CAMFED’s programs to make the new look their own by creating art inspired by the logo, and to excite CAMFED’s global network with their new visual identity.
KEY TAKEAWAY
The creations were overwhelming. Seven countries participated in “Make Your Mark”, including Ghana, Malawi, Tanzania, UK, USA, Zambia, and Zimbabwe. There were 50+ entries, in media such as textiles, wood carvings, and paintings. The campaign was celebrated in parades, dances, and live reenactments as well as in an outpouring on social media – even the United Nations Girls’ Education Initiative tweeted about it. With our help, a simple logo announcement was transformed into a day of pride for CAMFED to celebrate 25 years of changing the lives of over 2.6 million girls in sub-Saharan Africa.
