As I reach the twilight of my career, I find myself questioning how and why I got here.
Looking back at both the good and the bad in one’s life can be therapeutic or dangerous. Probably both. My generation has been typically defined by our work. By the titles we’ve held, the awards we’ve won, the money we’ve made, and the wealth we’ve accumulated.
All of which, to my mind, means next to nothing.
To be sure, we evaluate our self-worthiness on measures both personal and professional. For me, it’s always been a simple question: does the work gets better when I’m involved? That may be egotistical, but on some level, it’s also objective. And decidedly short-sighted.
What gives me pause is this: we’re only as good as our last campaign. Our work is illusory. Here today, gone in a few brief tomorrows. So what can we truly hang onto? For most of us, our professional lives are confined to a digital portfolio, seen by few, invisible to the many.
So where are we to find genuine gratification? First, it means honing the filter of the choices we make as client stewards. It means transcending the mere act of hawking products and services and people. It means that good purpose must be at the core of everything we do. Doing good truly is good business. Study after study has confirmed it.
Which explains the gravitational pull that drew me to Action Mary. Where the owners don’t have to work, but want to. A place that’s gone all in on doing what’s right for our clients, as long as it benefits society as a whole. It’s the only agency that promised to give more meaning to my life by insisting that I do the right thing, every time.
Of course, as a disruptive two-year-old start-up, we’re always looking for new clients and greater challenges. We’re determined to establish this company as a cultural powerhouse. To tap the spirit of tolerance, inclusiveness, and hope that springs eternal in the human breast.
But with one intractable caveat: timid, risk-averse companies needn’t apply.